Season 4 ~47 min

Blowing Up the Sex Taboo with Cindy Gallop: What Drives Her to Make the Google of Sex-Ed

EntrepreneurshipFemale FoundersSex EducationSexTech
"Tell me it can't be done, I'm going to fucking well show you."
Cindy Gallop Founder & CEO, MakeLoveNotPorn
"When you have a world-changing startup, you change the world to fit it."
Cindy Gallop Founder & CEO, MakeLoveNotPorn
"There is no such thing as imposter syndrome."
Cindy Gallop Founder & CEO, MakeLoveNotPorn
"Algorithmic suppression equals economic oppression."
Cindy Gallop Founder & CEO, MakeLoveNotPorn

Cindy Gallop, the advertising legend behind MakeLoveNotPorn, has spent 17 years building a company the entire tech and financial world has tried to shut down. She tells Annie how she keeps a mission-driven business alive against debanking, 12% payment fees and total advertising bans, why she insists imposter syndrome does not exist, and how anyone navigating a world that was not built for them can change that world to fit, instead of contorting themselves to fit it. Essential listening for young professionals who have ever felt like the square peg in a round hole.

What you'll learn

  • How to keep a mission-driven startup alive when the whole system is designed to exclude you
  • Why Cindy says 'there is no such thing as imposter syndrome', and what to feel instead when you are pushing into new rooms
  • What 'algorithmic suppression equals economic oppression' means, and how it quietly decides whose work gets seen and paid
  • Why she urges young professionals to build real-life (IRL) connections as LinkedIn and dating apps decline
  • The case for 'changing the world to fit your startup, not the other way around'
  • What MakeLoveNotPorn Academy, the 'Google of sex ed', is, and why parents and teachers have begged her to build it
  • How better sexual health and self-acceptance directly improve mental health
  • Why only 1.7% of venture capital reaching female founders shapes 98.3% of our digital lives

Key moments from the conversation

A complete accident: how MakeLoveNotPorn began

Cindy is candid that she has never consciously planned anything in her career. MakeLoveNotPorn began because she dated younger men and saw first-hand, 18 years ago, how porn had become sex education by default. She put up a tiny, clunky website, launched it at TED in 2009, and her talk went viral, with thousands of strangers writing to confess things about their sex lives they had never told anyone. She had accidentally uncovered a global social issue, and turned it into the world's first user-generated, 100% human-curated social sex video platform: 'if porn is the Hollywood blockbuster, MakeLoveNotPorn is the badly needed documentary.'

Debanked three times in two months: the real cost of building against the system

For 17 years Cindy and her tiny team have fought daily just to keep MakeLoveNotPorn alive. She could not find a bank willing to give her a business account for the first four years; in 2025 she was debanked three times in two months. She pays 12% of revenue in payment processing fees, four times what other startups pay, because mainstream fintech like PayPal and Stripe won't work with her. For anyone who has ever been quietly shut out of systems everyone else takes for granted, her persistence is the lesson.

'Algorithmic suppression equals economic oppression'

After hitting LinkedIn's 30,000-connection cap and watching her impressions fall off a cliff, Cindy founded the Fairness in the Feed movement. With deep-tech engineers, she identified proxy bias: algorithms trained on what has historically been deemed most credible in business, which is white men, end up suppressing women, people of colour and the global majority. Her line lands hard for any young professional building a profile online: who is visible decides who gets the opportunities, the gigs and the income.

Why imposter syndrome 'doesn't exist'

Cindy is unambiguous: there is no such thing as imposter syndrome, only people, predominantly women, who have never been valued, promoted and championed the way they should be. As she puts it, when you look at the heights that mediocre men reach, why would you ever feel like an impostor? She has felt fear and insecurity many times, but refuses to internalise a lie that, in her experience, mediocre men never encounter in the first place.

Change the world to fit you, not the other way around

Cindy's core operating belief is that when you have a truly world-changing idea, you change the world to fit it. If the ecosystem meant to help you scale shuts you out, you build your own. That is why MakeLoveNotPorn now has a product roadmap spanning EdTech (MakeLoveNotPorn Academy, the 'Google of sex ed'), FinTech (BlockFree, a curated payments rail for businesses fintech excludes), and AI, each one a solution to a problem she was forced to solve herself.

Make your real connections IRL

In an age of LinkedIn 'enshittification' and male-dominated dating apps, Cindy's advice to young professionals in London, New York or anywhere is deceptively simple: prioritise real-life connection. Go to conferences and events where people actually remember you, because that is where authenticity, chemistry and genuine opportunity live, not in a feed optimised for paid boosting.

Why sexual health is mental health

Asked the show's closing question, what one thing would let more people have better mental health, Cindy's answer is unequivocal: better comfort with your own sexuality. She has spent 17 years watching the human misery driven by the shame, guilt and embarrassment society attaches to sex. Taking that shame away, she argues, helps people form relationships rooted in love, intimacy and connection, a dramatic and under-discussed lever on mental wellbeing.

Frequently asked questions

Who is Cindy Gallop?

Cindy Gallop is a British advertising industry veteran turned entrepreneur and the founder and CEO of MakeLoveNotPorn, the world's first user-generated, 100% human-curated social sex video platform, which she launched at TED in 2009. She is a globally recognised public speaker and a leading voice for honest conversations about sex, gender bias in tech and venture capital, and building businesses that do good and make money simultaneously.

What is MakeLoveNotPorn and how is it different from pornography?

MakeLoveNotPorn is the world's first user-generated, 100% human-curated social sex video platform. Unlike pornography, it features real people sharing real-world intimacy, not scripted performance, and every video is reviewed by human eyes before publication. Cindy describes it as the documentary to porn's Hollywood blockbuster: sex education through real-world demonstration that normalises consent, communication and healthy sexual values.

What does Cindy Gallop mean by 'change the world to fit your startup'?

Cindy believes that when you have a truly world-changing idea, you should change the world to fit it rather than contorting yourself to fit the existing system. When the ecosystem meant to help you scale shuts you out, you build your own, which is why she has been forced to develop her own EdTech, FinTech and AI products around MakeLoveNotPorn.

Does Cindy Gallop believe in imposter syndrome?

No. Cindy says there is no such thing as imposter syndrome, only people, predominantly women, who have never been appreciated, valued, promoted and championed the way they should be. Her view is that when you look at the heights mediocre men reach, there is no rational reason to feel like an impostor.

What is the 'Fairness in the Feed' movement?

Fairness in the Feed is a movement Cindy Gallop founded to document how major platforms like LinkedIn algorithmically suppress content from women, people of colour and the global majority through proxy bias, algorithms trained on what has historically been deemed credible, which skews white and male. Her core argument is that algorithmic suppression equals economic oppression, because visibility determines who gets opportunities, gigs and income. More at fairnessinthefeeds.com.

What is MakeLoveNotPorn Academy, the 'Google of sex ed'?

MakeLoveNotPorn Academy is a forthcoming, 100% human-curated EdTech platform Cindy describes as both the Khan Academy and the Google of sex education. Built in response to 17 years of requests from parents and teachers, it aggregates the world's best, fact-based, non-judgmental sex-education content, which is otherwise being censored and deplatformed, into one safe, searchable, free-to-access hub.

How does sexual health connect to mental health?

Cindy argues the connection is direct: she has spent 17 years seeing the human misery driven by the shame, guilt and embarrassment society attaches to sex. Helping people feel comfortable with their own sexuality, she says, lets them form relationships rooted in love, intimacy and connection, making better sexual health a powerful and under-discussed lever on mental wellbeing.

Who is Cindy Gallop?

Cindy Gallop

Cindy Gallop

Founder & CEO · MakeLoveNotPorn

Cindy Gallop is the founder & CEO of MakeLoveNotPorn, launched at TED 2009. The huge response led her to turn MakeLoveNotPorn, 'Pro-sex. Pro-porn. Pro-knowing the difference', into the world's first user-generated, 100% human-curated social sex videosharing platform. If porn is the Hollywood blockbuster movie, MakeLoveNotPorn is the badly-needed documentary: normalizing and destigmatizing sex to promote consent, communication, good sexual values and behavior, as sex education through real world demonstration, with a mission to help end rape culture globally. Cindy and her team are launching MakeLoveNotPorn Academy, 'the Google of sex ed', a global aggregator hub that makes the best of the world's sex education easily searchable and accessible for every age. Cindy speaks at conferences and consults, describing her approach as 'I like to blow shit up. I am the Michael Bay of business.'